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The Wisconsin Funeral Directors Association is managed by the Board of Directors and Impact Association Management Company. 

Impact Association Management Company specializes in managing small to medium sized associations. We believe that these groups deserve the same level of management and administrative support as large national organizations.

You can reach anyone on the team by contacting or calling (608) 256-1757

Caroline Bowers

Executive Director

Caroline leads the association through board relations, communications, continuing education, advocacy efforts, event planning, and website design and management.

Caroline has a Bachelor of Arts degree in Political Science from the University of Tennessee, Knoxville. She has spent over a 15 years working in nonprofit management. 

Rich Santana

Senior Meeting Planner

Rich leads WFDA's major event planning needs. He has almost 20 years of event planning experience for both Associations and Corporate organizations. He has planned and executed a wide range of event types including tradeshows, conferences, virtual meetings, and Association Board Meetings. 

Rich is a member of the Professional Convention Management Association (PCMA) Greater Midwest Chapter.

Becky Koch

Event Coordinator

Becky supports WFDA's event planning needs. She helps with venue selection, speaker engagement, and more.

Becky  earned her Associates Degree for Meeting and Event Management.

Ingrid Beamsley 

Financial Specialist

Ingrid holds her Masters Degree in Public Service Management from DePaul University.

Her experience includes, but is not limited to financials/book keeping, marketing, event planning, and general Board support. 


1502 W Broadway, Suite 102

Madison, WI 53713

(608) 256-1757 | FAX: (608) 646-7631

© 2023 Wisconsin Funeral Directors Association.

All Rights Reserved.

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